Privacy Policy

We wrote this document to let you know how important your privacy is to us. We also hope it shows that we truly value transparency and openness. Please read this page carefully before using our site further.

First, we’d like to share a little about us. Petful® is based in Brooklyn, New York, and is targeted to U.S. visitors. Petful is independently owned and operated by Dave Baker and his limited liability company, Super Copy Editors LLC. We are 100% independent — no big corporation has its muddy paws on us.

Our mission is to give you the best information and resources possible so you can provide a long, happy life for your pet. To do that, we may show you content and ads we think you’ll be interested in based on information we collect from you and third parties. Below, we explain exactly what information we collect from you, how we use that information, how long we keep it and what choices you have about it.

We believe you should have tools to control your information. Our website incorporates privacy controls that you can use to control how we collect your personal data. You can access these privacy controls via the table labeled “Privacy Controls” near the end of this page.

By continuing to use Petful.com, you consent to the data practices described in this policy.

What Personal Information We Collect, How We Collect It and What We Do With It

1. Technical data
First of all, when you visit Petful.com, even for the very first time, we may automatically log certain information about your computer hardware and software. This information can include your IP address, web browser type, domain names, access times and referring website addresses. This information is used for the operation of our service, to maintain quality of the service and to provide general statistics regarding use of the Petful.com website. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider. Your browser most likely offers a way to view websites more anonymously. For example, Incognito Mode in Google Chrome allows you to browse the web without recording webpages and files in your browser history. Cookies are deleted after you’ve closed all of your Incognito windows and tabs, and your bookmarks and settings are stored until you delete them. Learn more about cookies below.
2. Aggregated analytical data
We also keep track of the pages our users visit within Petful.com in order to determine which of our pages and services are the most popular. We use Google Analytics for this purpose. It gathers information that allows us to understand interactions with our website and ultimately refine that experience to better serve you. We are not able to see any data that personally identifies you, such as a name, email address or billing information. You can opt out here.
3. Social sharing data
We use some social sharing plugins, which allow you to share certain pages of our website on social media. These plugins place cookies so that you can correctly view how many times a page has been shared.
4. Contact data
If you choose to leave a comment beneath one of our articles, you share your email address with us. We use a third-party comment-sharing platform called Disqus, which may create a profile for you. Your email address is never shown publicly on Petful unless you share it in a public comment, which we strongly advise against doing. Rest assured, you won’t ever get any spammy emails from us just because you leave a comment on our site, and we’ll never sell or distribute your email address. Your email address remains private — period. We keep it on file for as long as your comment remains on our site. You can delete any comment on our site by logging into your Disqus account and deleting the comment there. If you have trouble figuring out how to delete your comment, feel free to contact us and we’ll help you. We’ll first need to verify that the comment belongs to you. Once we do that, we’re happy to delete it if you wish. For information about how Disqus protects its users’ information, see the Disqus Privacy Policy.
5. Marketing and communications data
If you opt in to our email list to receive our free pet food recall alerts, we keep your email address on file so that we can send you our emails. We use a third-party email service called MailChimp. When you consent through one of the signup forms on our site, your email address, IP address, and other information are sent securely to MailChimp for the purposes of Petful sending you emails and tracking when we have sent you emails, whether or not you have opened those emails, and whether or not you have clicked any links in our emails. You can unsubscribe from our email list at any time by clicking the “Unsubscribe” link at the bottom of any email you receive from Petful. For more, see the MailChimp Privacy Policy. If you ever email us, or reply to one of our emails, we will keep the content of your message, your email address and your contact information to respond to your request. If you have used our contact form, our website will generate metadata associated with the communications, such as your IP address. We will delete all of this information upon your request. We won’t ever email you to ask for your password or other account information. If you receive such an email, please send it to us so we can investigate.
6. Transaction data
If you purchase Petful.com’s products and services, we collect billing and credit card information. This information is used to complete the purchase transaction. The most sensitive data (such as your credit card information) is never seen or stored by us; we use third-party payment processing services, such as PayPal and Stripe, that have stringent security protocols.
7. Other data
Facebook Messenger Subscription Data: If you opt in to our Facebook Messenger pet food recall alerts from our Facebook page, a third-party company called Chatfuel processes certain information about you, such as your name, gender, time zone and Facebook profile photo. For more information, see the Chatfuel Privacy Policy. Information From Third Parties: We occasionally receive information about you from third parties — for example, analytics providers such as Google, advertising networks such as Facebook and search information providers such as Google AdWords. Third-Party Embeds: Some of the content on Petful is not hosted by us. These “embeds” are hosted by a third-party and embedded in Petful. For example: YouTube videos and Instagram posts that appear within a page of our content. These files send data to the hosted site just as if you were visiting that site directly. Petful does not control what data third parties collect in cases like this, or what they will do with it. So, third-party embeds on Petful are not covered by this Privacy Policy. They are covered by the privacy policy of the third-party service.
8. Technical data
First of all, when you visit Petful.com, even for the very first time, we may automatically log certain information about your computer hardware and software. This information can include your IP address, web browser type, domain names, access times and referring website addresses. This information is used for the operation of our service, to maintain quality of the service and to provide general statistics regarding use of the Petful.com website. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.Your browser most likely offers a way to view websites more anonymously. For example, Incognito Mode in Google Chrome allows you to browse the web without recording webpages and files in your browser history. Cookies are deleted after you’ve closed all of your Incognito windows and tabs, and your bookmarks and settings are stored until you delete them. Learn more about cookies below.

We Use Cookies

Please note that our website uses “cookies” to help personalize your online experience. A cookie is a small text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can be read only by a web server in the domain that issued the cookie to you.

For more detailed information about how we use cookies, please review the “Use of Cookies” section below.

Non-Personal Information

We share or disclose non-personal data, such as aggregated information like the total number of times people viewed an article on our site, the number of people who clicked on a particular link, or how many people saw or clicked on an ad.

Security of Your Personal Information

Petful.com secures your personal information from unauthorized access, use or disclosure. We use encryption (HTTPS/TLS) to protect data transmitted to and from our site. However, no data transmission over the internet is 100% secure, so we can’t guarantee security. You use our site and services at your own risk, and you’re responsible for taking reasonable measures to secure your account.

If you leave a comment on our site, we encourage you to review the privacy statements of websites you choose to link to from Petful.com so that you can understand how those websites collect, use and share your information. We are not responsible for the privacy statements or other content on websites other than our own.

We will never sell or distribute any personal or contact information we collect about you. We do not sell, rent or lease our customer lists to third parties.

Petful will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on us; (b) protect and defend our rights or property; and (c) act under exigent circumstances to protect the personal safety of our users or the public.

Petful uses third-party vendors and hosting partners, such as SiteGround and Cloudflare, for hardware, software, networking, storage and related technology we need to run our site. When you use or interact with any of our services, you consent to the data processing, sharing, transferring and uses of your information as outlined in this Privacy Policy. Regardless of the country where you reside, you authorize us to transfer, process, store and use your information in countries other than your own in accordance with this Privacy Policy and to provide you with services. Some of these countries may not have the same data protection safeguards as the country where you reside.

Although we are a U.S.-based website intended for users located in the United States, Petful may process information related to individuals who are in the EU/European Economic Area. We may transfer that information from the EU/EEA to the United States or any other country where we have facilities. By using our services, you consent to the transfer of information outside of your country.

If you are located in the EU/EEA, you can request access to the information we hold about you. We’ll usually share this with you within 30 days of you asking us for it. The first time is free, and additional requests may incur a reasonable processing fee. You may also request modification or deletion of your personal data.

Use of Cookies

One way that we collect information from you is through the use of cookies. When you go online, you use a program called a “browser” (like Apple Safari or Google Chrome). Most websites store a small amount of text in the browser — and that text is called a “cookie.”

Cookies provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to our website, the information you previously provided can be retrieved so you can easily use the features that you customized.

We use cookies to make Petful better. For example, these cookies tell us how many people use a certain feature and how popular it is, or whether people open an email we send.

We also use cookies to help advertisers understand who sees and interacts with their ads, and who visits their website or purchases their products.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of our website. Most browsers let you block “third-party cookies,” which are cookies from sites other than the one you’re visiting.

Our website may also use small pieces of software code called "web beacons" ("pixel tags") to collect anonymous and aggregate data, such as counting page views or advertising responses. A web beacon is an electronic image constructed from a single-pixel or clear GIF. Web beacons can recognize certain types of information, such as your IP address, cookie number, time and date of a page view, and description of the page where the web beacon is placed. You may render some web beacons unusable if you choose to reject their associated cookies.

Advertising Cookies and Web Beacons

Here’s the deal. We have to make money at Petful to keep our website running, pay our writers for their work and provide free, high-quality resources to our users. We want to deliver ads that are relevant, interesting and personal to you in order to pay our bills. For example, if you visit a page about dog food (or have visited one in the past), you may see an ad for a brand of dog food.

Third-party vendors, such as Google through the AdSense program, use cookies to serve ads based on your prior visits to Petful.com or other websites. This use of advertising cookies enables these vendors to serve ads to you based on your visit to this site and/or other sites on the internet. You may opt out of personalized advertising by visiting aboutads.info.

If you click on an ad or external link, that advertiser or website operator might figure out that you came from Petful, along with other information associated with the ad you clicked such as characteristics of the audience it was intended to reach. That entity may also collect other personal data from you, such as cookie identifiers or your IP address.

Petful’s advertising partners include:

  • Google: Petful.com collects data about your activities that does not personally or directly identify you when you visit our website, the website of entities for which we serve advertisements (our “Advertisers”), or the websites and online services where we display advertisements (“Publishers”). This information may include the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Retargeting”). We collect information about where you saw the ads we serve you and what ads you clicked on. You can opt out by visiting Google’s Ads Settings or the Network Advertising Initiative opt-out page.
  • Amazon: Petful is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Our other advertising partners include:

Cookie Declaration

Cookie declaration last updated May 3, 2018, by Cookiebot: Download here (PDF).

How Long We Keep Your Information

We keep your information only so long as we need it to provide our services to you and fulfill the purposes described in this policy. This is also the case for anyone we share your information with and who carries out services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can’t identify you.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. See more here.

According to CalOPPA, we agree to the following:

  • Users can visit our site anonymously.
  • Once this Privacy Policy is created, we will add a link to it on our home page, or at a minimum on the first significant page after entering our website.
  • Our Privacy Policy link includes the word "Privacy," and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes:

  • On this Privacy Policy page

Users are able to change their personal information:

  • By emailing us or using the Privacy Controls in the table below.

How does our site handle Do Not Track signals?

Some internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. There currently is no consensus among industry participants as to what "Do Not Track" means in this context. Therefore, like many websites and online services, we do not alter our practices when we receive a "Do Not Track" signal from your browser. To find out more about "Do Not Track," visit this page.

Does our site allow third-party behavioral tracking?

Yes, we do allow third-party behavioral tracking, which we described above.

Does our site share personal data with third parties for their direct marketing purposes?

No, Petful does not share personal data with third parties for their direct marketing purposes, unless we give you a choice (opt in or opt out) before sharing with those third parties.

Children Under 13

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

Petful does not knowingly collect personally identifiable information from children under the age of 13. If you are under the age of 13, you must ask your parent or guardian for permission to use this website.

CAN-SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them and spells out tough penalties for violations.

We collect your email address in order to:

We collect this information from you when you fill out a form on our site.

To be in accordance with CAN-SPAM, we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can unsubscribe using the "Unsubscribe" link at the bottom of any email we send you, or contact us using our Contact Page, and we will promptly remove you from all correspondence.

Change of Ownership

In the event that we are involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your personal data may be sold or transferred as part of that transaction. This Privacy Policy will apply to your personal data as transferred to the new entity.

Privacy Controls

At Petful, we believe that the best user experience is a personalized one. Here are some ways you can control your experience:

Control Links
View Petful without recording webpages and files in your browser. Use your browser's "private" setting, such as Incognito in Chrome
View, manage and/or delete cookies in your browser. Chrome, Safari, Explorer, Firefox
Prevent your data from being used by Google Analytics. Opt-Out Add-On
Edit or delete your comments underneath our articles. Disqus
Unsubscribe from our emails if you opted in. Unsubscribe link at bottom of email
We attempt to match the advertising you see on Petful with your interests based on your online activities and expressed preferences. Manage each interest or opt out of personalized advertising. Ad Choices or Opt Out
Any other questions or concerns you may have. Contact Us

Changes to This Policy

We will occasionally update this Privacy Policy to reflect company and customer feedback. We encourage you to periodically review this page to be informed of how we are protecting your information.

Contact Information

Here is who is responsible for your personal data:

Attn: Privacy Policy Inquiry
Super Copy Editors LLC
116 Conselyea St. #3A
Brooklyn NY 11211

Email Address:
Contact Us

Last updated: Oct. 15, 2018

See Also: Petful.com Terms and Conditions

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