Meet the Petful Team
At Petful®, we are on a mission to give our readers the best, most accurate information to help their pets live happier, healthier lives. Petful is run by team of animal lovers behind petMD and Great Pet Care, with many of our contributors scattered across the country. Keep reading to learn more about the amazing people who are making Petful possible:
Nico Chereque | Advisor

Nicolas Chereque is a pioneer in the pet industry and serial internet entrepreneur. He has founded multiple pet businesses and sold them to industry leaders, including PetMD (sold to PetSmart) and Great Pet Care (sold to Covetrus). Most recently he launched Smart Pet Collective, a digital pet media agency bringing the industry’s best talent and properties together to help brands reach pet parents with exceptional products and services.
Wendy Toth | Content Director

Wendy is an entrepreneurial writer, editor, and mom of two humans, two dogs and one cat. She’s currently Content Director here at PetFul. For the last 15 years she has held positions at Parents Magazine, NBC, PetSmart, and GreatPetCare, where she was co-founder. Her writing has appeared in many national outlets including PetLab Co., Retail Me Not, Ask Men, and The New York Times, Because she loves her work so much, she’s obsessed with helping others find career fulfillment, and covers it regularly at PowerSuiting.
Carol Bryant | Managing Editor
Carol Bryant is the founder FidoseofReality.com and SmartDogCopy.com. A pet product expert, Carol is the Past President of the Dog Writers Association of America (DWAA) and winner of Best Dog Blog. A dog lover of the highest order is how Gayle King introduced Carol when she appeared with her Cocker Spaniel on Oprah Radio’s Gayle King Show to dish dogs. She helps pet, animal, and lifestyle brands achieve copywriting and content marketing success using well-trained words that work and is well-known in the pet industry.
Dave Baker | Founder