We’re Helping to Save Lives Through Vital Donations to Animal Charities

Like most websites, we make money from advertising. But Petful^® is different. We use that money for good.

We have always set aside and donated a sizable portion of our net advertising revenue. That has meant thousands of dollars to help animal shelters, groups or related causes we believe in. So far, we’ve been able to donate $20,250!

Other ad revenue is recycled right back into this website to cover our expenses so we can meet Petful’s other major commitment: to give our readers the tools they need to have happy, healthy pets.

Our Commitment to Giving Back

Here are just a few of the ways we’ve worked to make a difference:

• In 2011, when our name was Pets Adviser rather than Petful, we proudly made our first-ever donation: $200 for a holiday gift drive by the “SURFice dog” Ricochet, the ASPCA’s Dog of the Year. This event was more than a “paw it forward” gift drive for children with illnesses; it also was a way for Ricochet to visit elementary schools and teach hundreds of schoolchildren how to treat pets with kindness and respect.
• For several years, we paid tribute to the countless people who work tirelessly to protect animals, often without pay or recognition. Whether it’s fighting breed-specific legislation, picking up dogs from a puppy mill, rescuing a stray or helping to spread the word about a shelter animal needing a home, these amazing humans give it their all day in and day out. We wanted to pat them on the back for it in a bigger way. And so more than 2 dozen “animal heroes” were honored with our custom paw-print medal plus a donation from Petful, eventually totaling hundreds of dollars.