About Petful

Real Advice.
Honest Reviews.
Happier Pets.

Petful® is the creation of pet industry veterans in animal journalism, digital media, and pet health and wellness. These are the same pet-lovers who founded PetMD and Great Pet Care. Petful offers honest product recommendations and pro-level guidance to pet parents so they can protect the pets they love.
About us
Our Mission
Why We’re Different
Our Team
Our Commitment to Quality Information
Reader Supported Content
Company
Contact Us

Our Mission

Petful equips pet parents with expert-informed guidance and trustworthy product reviews. We disrupt the way pet products get reviewed; Say goodbye to hype and guesswork and hello to real-world results and expert insights. Our mission is to cut through the noise and spotlight what truly serves pets’ well-being.

Why We’re Different

1. We put pets and their parents first

Petful stands apart by combining insider industry knowledge and veterinary expertise with an independent, consumer-first mindset. We’re here to help real pet parents make confident choices with empathy and expertise.
Our content is written to be calming, reassuring, and helpful, especially for curious overwhelmed pet parents looking for real answers.

2. We are fair and comprehensive

We review pet products, provide behavioral help, and educate caretakers on pet safety in a relatable, easy-to-understand human voice.

Pet parents benefit from our honest reviews of pet products and services, including what works, what doesn’t, and what’s really worth your money. 

  • Carol Bryant’s in-depth review of Wuffes Advanced Hip and Joint Supplement examines which dogs should try the supplement, its pros and cons, questions pet parents want answered, and more. 
  • In his review of The Farmer’s Dog, Dave Baker asks if it’s worth it and how much it costs. Pet parents deserve to know the truth without any strings attached. 

We all want to save money without sacrificing quality when it comes to our pets’ financial needs. Is the Nibbles Pet Rewards Credit Card worth it? Mary Siobhan Brier takes a closer look.

3. We are credible and transparent

Petful relies on evidence, expert input, and real-world case studies. Our work comes from pet lovers who serve the pet-loving community.

Why It Matters

The Petful team knows pet products and services inside out and is passionate about helping pet parents make informed choices. Innovations in pet care and wellness drive them to continue pulling the curtain back on which brands have pets’ best interests at heart and sharing that knowledge with pet parents.

Our Commitment to Quality Information

We uphold the highest standards in pet health journalism, ensuring each piece of content is accurate and useful. Our commitment to quality is driven by:

  • Expert Contributions: Articles are written and reviewed by a team of esteemed journalists, pet product experts, veterinarians, and animal welfare experts, ensuring expert accuracy in every piece of content.
  • Rigorous Editorial Standards: Our editorial process includes in-depth research, meticulous fact-checking, and peer reviews by veterinary and other professionals, upholding the integrity and reliability of our information.
  • Recognized Authority: Petful is acknowledged as a trusted source, combining insider industry knowledge with an independent, consumer-first mindset.
  • Impactful Journalism: From timely pet product and service reviews to safety alerts and tips, we rely on evidence, expert input, and real-world case studies to guide pet parents who deserve honest answers. 
  • Commitment to Pet Well-being: We aim to empower pet parents with knowledge and resources, helping them ensure the best care for their pets. This reflects our dedication to the well-being of animals everywhere.

Through these measures, Petful ensures that our readers receive expert-informed guidance and trustworthy product reviews, reinforcing our mission to cut through the noise and spotlight what truly serves pets’ well-being.

Reader Supported Content

  • No Cost: We believe in providing free access to our resources, articles, and reviews. This ensures that every pet owner can benefit from Petful’s expert advice without financial barriers.
  • Funding Through Ads and Affiliates: While we do receive advertising dollars from trusted partners, this model allows us to cover operational costs and deliver valuable content to our readers.
  • Unbiased Content: Our editorial integrity remains uncompromised despite using ads and affiliate links. The content we publish is created, reviewed, and vetted by veterinary professionals and is not influenced by our funding sources. We strictly adhere to truthfulness and transparency in every article and guide.
  • Product & Service Recommendations: Petful promises to provide you with expert-informed guidance and trustworthy product reviews. This includes products and services aligned with that promise that we discover through our research. 
  • Commitment to Quality: Our reader support enables us to maintain high editorial standards, ensuring that our content is not only informative but also trustworthy and unbiased.

By relying on reader support through ad revenue and affiliate partnerships, Petful continues to offer free, top-tier pet care information. We are dedicated to providing content that you can trust, helping you make informed decisions for the health and well-being of your pets.

Company

Petful is operated by P51 Capital. For company contact:

Contact Us

For any inquiries or feedback, feel free to contact Petful and we’ll be happy to assist you.