Petful.com Media Kit — Advertise on This Popular Pet Blog

At Petful®, we are on a mission to give our readers the best, most accurate information to help their pets live happier, healthier lives.

We do not take our readers’ trust for granted. We cut through the noise to offer them life-saving recall alerts, vet-approved health content and well-researched advice on everything from pet food to behaviors, training, grooming, highly recommended products and more.

The truth is, you can find “higher traffic” elsewhere. But if you want to truly engage with a passionate audience of pet parents, Petful offers numerous opportunities to connect with them in an authentic, meaningful way.

Thrilled

70% agree that Petful is their “favorite source for pet advice”

Listening

56% are more likely to buy a product that we recommend

Spending

Nearly 20% say they spend at least $3,000 per year on their pets

3 Things Petful Is Doing Right Now

1. We are saving pets’ lives. Our U.S. pet food recall alerts, as well as our timely articles about health and safety, are putting vital, life-saving information in the hands of people with pets.

2. We go beyond “fluff.” Sure, we love cute photos, but we also aren’t afraid to put time and resources into difficult topics that affect our readers’ lives. For example, our 5-day special report “Gunned Down: Why Are So Many Dogs Being Shot by Police?” made a splash when it debuted and went on to be used as part of legally mandated training of the Atlanta Police Department.

3. We truly want to make a difference. We have donated thousands of dollars to deserving animal charities over the years. As a result, countless pets all over the country have been helped.

Contests & Giveaways

Build goodwill and generate incredible buzz around your brand. One such contest on Petful sparked through-the-roof engagement, with nearly 140 comments from readers.

Tailored Solutions

Custom-built surveys and polls, seasonal guides, social media collaborations, email newsletters, sponsored videos. Endless possibilities to promote your brand in a meaningful way.