Nature’s Variety Dog Food Review (Brand) – Complete Buyer’s Guide

Comprehensive Nature's Variety Dog Food review. Expert insights, red flags, & essential tips to keep your pet healthy. Read before you buy.

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Nature’s Variety Dog Food Key Information

This comprehensive Nature’s Variety dog food review is brought to you by Petful, the leading source for pet food recalls for over a decade. Here’s everything you need to know to ensure you make an informed purchase. 

Rating: Is Nature’s Variety Dog Food Good?

  • Petful Review Recommended
  • Dog Food Advisor Instinct: (5/5)
  • Wag! Instinct: (4.5/5)
  • Dogster Instinct: (4.5/5)

Highest rating as of May 2, 2024, follow the links to see updated ratings.

Pros and Cons


  • High-quality, natural ingredients
  • Variety of product lines (e.g., Raw Boost, Original)
  • Includes raw and minimally processed options
  • Formulas cater to specific dietary needs (e.g., limited ingredient diets)


  • Con 1High cost compared to some other brands
  • Limited availability in certain regions

Nature’s Variety Dog Food Recalls

Recall disclaimerRecalls don’t necessarily reflect a brand’s overall quality. They are often precautionary, aimed at ensuring pet safety. Consider the specifics of each recall when choosing products.

Complaints, Issues, and Controversies

Products and Ingredients

Product LineProduct Name AAFCO
Instinct Raw Boost Instinct Raw Boost with Real Beef A
Instinct Raw Boost Instinct Raw Boost with Real Chicken A
Instinct Raw Boost Instinct Raw Boost Small Breed with Real Chicken A
Instinct Original Instinct Original Grain Free with Real Chicken A

Controversial Ingredients and Additives

  • Peas:
    May be linked to heart disease in dogs when used in significant amounts due to their association with canine dilated cardiomyopathy.
    Check out American Kennel Club’s: “Peas in Dog Food: What You Need to Know”
  • Menhaden fish meal:
    Often criticized due to sustainability concerns and potential contamination with heavy metals and other pollutants.
    Check out Dog Naturally’s: “Menhaden Fish: What You Need To Know”
  • Dried tomato pomace:
    Considered a filler with limited nutritional value, and sometimes criticized for being a by-product of tomato manufacturing.

The presence of certain ingredients doesn’t alone determine a dog food’s quality. It depends on the overall recipe, ingredient quality, and the dog’s unique needs. Opinions on these ingredients vary among experts, and research is ongoing.

Nature’s Variety Dog Food Overview

Nature’s Variety, founded in 2002 in St. Louis, USA, positions itself as a provider of natural, holistic, and balanced nutrition aimed at enhancing the physical and mental well-being of dogs and cats. The brand claims to prioritize high-quality, natural ingredients as fundamental to a healthy diet. Under the Instinct brand, Nature’s Variety offers a range of products including high-protein, grain-free options and raw diets, which emphasize the importance of raw nutrition. Expanding its reach,

Nature’s Variety launched under the name True Instinct in Europe in 2016, where it claims to leverage advanced research to continually innovate and improve its product offerings. By 2021, the company aimed to take natural nutrition further with the rebranding to Nature’s Variety, continuing its commitment to top-quality, healthy ingredients for pet nutrition on a global scale, under both the Nature’s Variety and Instinct brand names.

Petful’s Nature’s Variety Dog Food Review

The Instinct brand by Nature’s Variety Dog Food receives high praise for its emphasis on natural, high-protein ingredients, appealing particularly to pet owners seeking grain-free options. Among its offerings, Instinct Raw Boost and Instinct Original stand out for combining high-quality, dry kibble with freeze-dried raw meat, making it highly palatable and nutritious. Users appreciate the variety of recipes catering to different dietary needs, including limited-ingredient diets for sensitive dogs.

However, some concerns are raised about ingredients like peas and dried tomato pomace, which are seen by some as fillers or potentially linked to health issues like dilated cardiomyopathy in dogs. Despite these controversies, the brand is often recommended for its commitment to quality and comprehensive nutritional profiles that cater to all stages of a dog’s life. Overall, Instinct is celebrated for its innovative approach to canine nutrition, though it is not without its detractors who question some of the ingredient choices.

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Nature's Variety Instinct is recommended for its commitment to high-quality, natural ingredients and manufacturing practices that prioritize the health and wellbeing of pets.

Frequently Asked Questions (FAQ)

Is Nature’s Variety the same as Instinct?

Yes, Nature’s Variety is the parent company of the Instinct brand of pet food.

Where did Nature’s Variety come from?

Nature’s Variety was founded in St. Louis, USA, in 2002.

Where is Nature’s Variety located?

Nature’s Variety is located in Lincoln, Nebraska.

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