Meet Allen Simon, Stinking-Rich Inventor of Wee-Wee Pads

When life gave him dog pee, he made lemonade. And now, with $30 million in sales per year, he’s laughing all the way to the bank.

He saw gold, not poop.
He saw gold, not poop.

Allen J. Simon never went to high school. But now he’s filthy stinkin’ rich. How?

Easy. He invented Wee-Wee Pads for puppies. Every time a dog pees, this guy hears cash registers ringing.

Allen was a former carpet layer who transitioned into a dog grooming business in Brooklyn. In those days, they used newspapers for pets to pee on.

Noticing how the urine soaked through the paper to the floor, Allen says he had a huge idea: “I said this is ridiculous. I’ll make my own pad.”

There’s Nothing “Wee” About This Idea

A novel product of the 1970s, Allen’s super absorbent piddle pads were designed to attract the puppy when nature comes calling. A plastic lining helps prevent floor damage from urine.

You can use the pads for potty training or for dogs who are housebound for longer periods of time. Various sizes are available, from small pups to extra large dogs.

As the best-selling housebreaking pad in the world, Four Paws Wee-Wee Pads have been tremendously popular, and Allen figures that he has “gone from $1,000 in sales to over $30 million.” That’s nothing to bark at.

A Word of Caution

Dog trainers say the pads are a great invention, but caution that puppies should not learn housebreaking inside the house.

Set the pee pads out at times when you won’t be able to supervise your puppy. Also, replace used pads immediately with a new one.

In this video, Dr. Michael Brown, DVM, explains more:

Dave Baker

View posts by Dave Baker
Dave Baker, founder and publisher of Petful, is a journalist and editor who has worked at The New York Times and The Nation magazine. He was also part of the 2006 Pulitzer Prize–winning team at The Times-Picayune newspaper of New Orleans. After the devastation of Hurricane Katrina, he moved to Brooklyn, New York, where Petful is now based. A longtime advocate for pet food safety, Dave has been passionately tracking pet food recalls for the past 10-plus years, and more than 30,000 pet parents are subscribed to his recall alerts — which often arrive faster than even the recall alerts put out by the U.S. Food and Drug Administration (FDA). Dave holds a bachelor’s degree in English from Clemson University, where he studied journalism and was editor in chief of The Tiger, a student newspaper twice awarded Best in Show during his years there by the Associated Collegiate Press. A passionate animal lover, Dave has cared for a number of dogs, cats and other small pets over the years. Learn more about Dave and the rest of the amazing Petful team here: Meet the Team.

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