Innova Pet Food

Important recall information appears below. Brand discontinued.

Innova, a subsidiary of Natura Pet Foods, advocated feeding your pet wholesome, healthy foods with high-quality proteins and grains. According to the company website, Natura (and subsequently Innova) was founded by John and Ann Rademakers and Peter Atkins with the main goal of creating a healthier diet for their pets.


The Innova line itself was introduced in 1993 as the first holistic pet food on the market. In 2015, it was discontinued.

Innova Quick Facts

Brand line included: Innova Puppy Food, Innova Large Breed Puppy Food, Innova Adult Dog Food, Innova Weight Management, Innova Senior Management, Innova Kitten Food, Innova Cat Food, and various treats for dogs and cats
Cost: $$$
Company: Natura Pet Products
Headquarters: 2779 Rademakers Way, Fremont, NE 68025

Was Innova Ever Recalled?

Yes. In March 2013, Innova initiated a voluntary recall of many of its pet products because of potential salmonella contamination. As stated in the FDA report, testing by 2 separate state Health Departments showed positive results in various products. The dramatically expanded the recall in April 2013 to include all dry dog and dry cat food and treat varieties of its most popular brands. Two months later, Natura expanded the recall again — to include expiration dates of June 10, 2014 or earlier.

List of Innova Pet Food Recalls

March–June 2013

Cause: Salmonella potential. Announcement: FDA report dated June 18, 2013What was recalled: Innova dry dog and cat food and biscuits/bars/treats — all flavors and packages with expiration dates before June 10, 2014.

Did You Ever Have a Problem With Innova?

  1. See our reporting page for contact info.
  2. Leave a comment below to share your experience with others.

Look Up Another Brand


View posts by Petful
At Petful®, founded by Pulitzer Prize–winning journalist and editor Dave Baker, we are on a mission to give our readers the best, most accurate information to help their pets live happier, healthier lives. Our team of expert writers includes veterinarians Dr. Debora Lichtenberg, VMD, and Dr. Pippa Elliott, BVMS, MRCVS, among others. Petful is also the leading independent source of U.S. pet food recall information on the web. Learn more about the amazing team behind Petful here: Meet the Team.

Please share this with your friends below:

Also Popular

Sharing Is Caring

Help us spread the word. You're awesome for doing it!