Innova Pet Food

Important recall information appears below. Brand discontinued.

Innova, a subsidiary of Natura Pet Foods, advocated feeding your pet wholesome, healthy foods with high-quality proteins and grains. According to the company website, Natura (and subsequently Innova) was founded by John and Ann Rademakers and Peter Atkins with the main goal of creating a healthier diet for their pets.


The Innova line itself was introduced in 1993 as the first holistic pet food on the market. In 2015, it was discontinued.

Innova Quick Facts

Brand line included: Innova Puppy Food, Innova Large Breed Puppy Food, Innova Adult Dog Food, Innova Weight Management, Innova Senior Management, Innova Kitten Food, Innova Cat Food, and various treats for dogs and cats
Cost: $$$
Company: Natura Pet Products
Headquarters: 2779 Rademakers Way, Fremont, NE 68025

Was Innova Ever Recalled?

Yes. In March 2013, Innova initiated a voluntary recall of many of its pet products because of potential salmonella contamination. As stated in the FDA report, testing by 2 separate state Health Departments showed positive results in various products. The dramatically expanded the recall in April 2013 to include all dry dog and dry cat food and treat varieties of its most popular brands. Two months later, Natura expanded the recall again — to include expiration dates of June 10, 2014 or earlier.

List of Innova Pet Food Recalls

March–June 2013

Cause: Salmonella potential. Announcement: FDA report dated June 18, 2013What was recalled: Innova dry dog and cat food and biscuits/bars/treats — all flavors and packages with expiration dates before June 10, 2014.

Did You Ever Have a Problem With Innova?

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About Petful

This content was written by the lead research team at Petful®, led by publisher Dave Baker, a longtime advocate for pet food safety. Our team has been tracking pet food recalls for nearly 15 years, and we spend countless hours combing through databases and news archives going back 40 years or more to bring you the most accurate pet food information possible. About 40,000 safety-conscious pet parents are subscribed to our free recall alerts, and Animal Radio has called Petful’s list of pet food recalls “the best, most complete list” online. Learn more about Petful, or explore our Pet Food Recall Center.