How We Help - Petful

Each Year, We Donate Thousands of Dollars to Charity


Like most websites, we make money from advertising. But Petful (formerly Pets Adviser) is different — we use that money for good. We have always set aside and donated a sizable portion of our net advertising revenue. That has meant hundreds — and lately, thousands — of dollars each year to help animal shelters, groups or related causes we believe in.

Any remaining ad revenue is recycled right back into this website to cover our expenses so we can meet our other major commitment: to give our readers the tools they need to have happy, healthy pets.

Paw Points: We also allow Petful members to earn Paw Points that can be turned into cash donations for their favorite nonprofit animal shelters and rescues.

Surf dog Ricochet holiday drive 2011 2011

You’d be surprised what a difference a small donation can make to a nonprofit charity. In 2011, when we were starting out, we were able to put together $200 for the Surfin’ Santa Paws Howliday Giving Drive from the “SURFice dog” Ricochet, the ASPCA’s Dog of the Year. This event was more than a “paw it forward” gift drive for children with illnesses; it was a way for Ricochet to visit elementary schools and teach hundreds of schoolchildren how to treat pets with kindness and respect.


As our website grew, we were in a position to make larger donations. In 2012, Pets Adviser was a sponsor of the Brooklyn Mutt Show, donating $500 to help defray expenses to run this event, held yearly to raise money for charitable causes. The third-annual Brooklyn Mutt Show raised funds for both the Sean Casey Animal Rescue and the Wild Bird Fund.

Purrfect Pals, Washington StateIn May 2012, we made 2 separate donations of supplies totaling $100 to Purrfect Pals, a no-kill sanctuary for homeless cats in Arlington, Washington. Purrfect Pals is the largest cat-only adoption organization and sanctuary in the Pacific Northwest.

In July 2012, we donated $100 to the Poodle Rescue of New England, an all-volunteer group that rescues and rehomes poodles and poodle mixes.

Our donation to Lucky Dog Rescue, MississippiAlso in July 2012, our managing editor drove a total of about 6 hours round-trip to personally deliver 7 bags of dog food and assorted toys to Lucky Dog Rescue, of Meridian, Mississippi. This was our response to an online contest fiasco that had left the rescue group without a contest prize. (Lucky Dog was eventually promised double the prize.)

In October 2012, we teamed up with Embrace Pet Insurance for our annual Halloween costume contest. Thanks to the generous support from Embrace, we were able to offer a $1,000 donation in the grand prize winner’s name to the animal rescue of her choice: the Newfoundland Club of America Rescue. The NCA rescues and rehabilitates Newfoundlands all over the country — some badly injured, others near euthanasia.


This was definitely a banner year for our charity efforts. We introduced a popular monthly award to honor the countless people who work tirelessly without pay, recognition, thanks or benefits for their hard work to protect animal welfare. Winners of our Animal Hero of the Month award receive a paw print medal and a cash award, and they can opt to either accept the cash or donate it:

In July 2013, we became a major sponsor by donating $1,500 to the Presidential Pet Museum Foundation in Glen Allen, Virginia. This unique museum, struggling to stay alive, provides educational and inspiring features about the presidential pets that help teach the history of our nation — and also emphasizes responsible pet care and promotes the welfare of animals that enrich our lives.

Little Shelter was the grand prize recipient in our Halloween contest.
Chris Phillips, adoption office manager, and a staff member named Jon accept the $600 donation from Petful (we were known as Pets Adviser back then).

November 2013 saw a flurry of donations. We proudly presented a check for $600 to Little Shelter Animal Rescue and Adoption Center. We also sent $75 to the Austin Humane Society; $75 to the Greater Chicago Ferret Association; and yet another $75 to Boston Terrier Rescue Team of the Carolinas.

And we weren’t done yet! In November 2013, we submitted a $200 donation to St. Tammany Humane Society in Louisiana.


We continued our popular Animal Hero of the Month awards:

  • In January 2014, we donated $50 to Southern States Rescued Rottweilers in New Orleans.
  • In March 2014, we donated $50 to AnimalKind Inc., of Hudson, New York.
  • In April 2014, we donated $50 to Crossing Paths Animal Rescue in Locust Fork, Alabama.
  • In May 2014, we donated $50 to The Mia Foundation.
  • In June 2014, we donated $50 to Second Chance Pet Adoptions, of Cary, North Carolina.
  • In July 2014, we donated $50 to Ravenswood Pet Rescue, of Cambridgeshire, England.
  • In September 2014, we donated $50 to to Wags 4 Hope, of Fairfield, Connecticut.
  • In October 2014, we donated $50 to Rescue Road Trips, of Zanesville, Ohio.

Carolina HeartsAlso in May 2014, we donated $100 to Carolina Hearts Aussie Rescue, a volunteer-based organization whose purpose is to rescue and place herding dogs into forever homes. Herding dogs do not do well in shelters and typically shut down. This group works throughout the Carolinas to find permanent, loving homes for these dogs.

In July 2014, we gifted $100 to Multnomah County Animal Services, in Troutdale, Oregon. MCAS is a government-run agency that offers adoption, lost & found, and rescue services to the local community. It is the only “open-door” shelter in the Portland area.

Little Shelter was the grand prize recipient in our Halloween contest.
Stacy Price accepts our check on behalf of Boston Terrier Rescue of East Tennessee.

In November 2014, there was another wave of donations — starting with a check for $1,000 to Boston Terrier Rescue of East Tennessee, a nonprofit organization that rescues Bostons all over the Southeastern United States. Many of the dogs saved by BTRET are too old or too sick to be adopted, and require medical care. Also during this month, we donated $250 to Friends of Colusa County Animal Shelter (FOCCAS) in Maxwell, California; $250 to Pugs For Pinky; and $250 to Down South Dog Rescue of Murfreesboro, Tennessee.

We finished out the year with a pair of donations to organizations suggested to us by our Facebook followers:

  • $500 to Paws and Claws Animal Rescue, Inc., of Hebron, Kentucky, which has 1 mission — “to give as many dogs, cats, puppies and kittens a chance at the best furever life they can have.” The donation was put toward vet bills for rescued “PACfurbabies,” and Paws and Claws told us our donation could not have come at a better time.
  • $500 to the Bitter Root Humane Association, of Hamilton, Montana, whose mission is “to provide caring, compassionate shelter and enrichment for homeless companion animals, find loving lifelong homes, reunite pets and their families, promote population control, and advocate for all animals.”


This was a rebuilding year for us. Pets Adviser rebranded as Petful and moved to a new website, a process that took much of our time and a lot of our financial resources. Even so, we knew it was important to continue our mission to help as many animals in need as possible.

Once again, we celebrated heroes in the animal welfare community and made small donations to their favorite shelters and rescues:

Mended Hearts Rescue accepts our check for $1,000.
Mended Hearts Rescue’s top dogs accept our check for $1,000.

In October 2015, we held our annual Halloween contest, which awarded another $1,825 in donations to animal shelters or rescues:

In November 2015, we celebrated “Petsgiving,” which allowed us the honor of donating to a few more shelters and rescues:

Also in November 2015, we donated $500 to Sweetpea Friends of Rutland Animals of Paxton, Massachusetts, after a devastating fire.

Our Charitable Efforts Are Possible Thanks to You!

Please continue visiting our site regularly and sharing articles that you like with your friends and family. That’s all you have to do. The more people joining the Petful community, the more we’re able to help.